Minimal recognition for the original branding meant we were free to create a completely new, instantly recognisable identity that would resonate quality, reliability and the dairy sector.
The brandmark we designed links directly with the product colours and has a shaped top that can be interpreted in two ways: either as a graphic representation of a cow’s udders or as a crown, which reinforces the message of quality and reliability.
We have created a site with a CMS that gives great SEO results whilst giving the user an easy to navigate platform of key benefits, how it works, news, events, testimonials and videos. The CMS provides an easy way for ADF staff to amend the site.
Imagery, lead copy and design elements were all created specifically for the brand and with all marketing material in mind, whether digital or print, so the website dovetailed easily into the family of marketing tools we were already developing for ADF Milking.
We created a new domain name by adding the word ‘milking’. This ensures ADF reaches the world dairy industry and the brand isn’t confused with other established 'ADF' organisations and products.
ADF’s web presence had been reflecting badly on its own standard as a quality, award-winning product. Giving careful consideration to all aspects of the website means ADF Milking now punches well above its weight in a sector dominated by multi-nationals.
We began by creating beautifully shot product photography, and this gradually became synonymous with the brand, with one image practically becoming a secondary logo.
This was initially supported by conceptual imagery which, when used in dairy marketing environments (magazines and exhibition halls), stood out against standard dairy farming imagery.
We have now expanded and developed the image library to show the system in action, in situ. All images are retouched black and white with skin tones and the yellow of the cluster retained.
This photographic treatment not only helps to retain the focus on the product by knocking back the busy, dirty environment of the parlour whilst retaining the realism, but also helps to align the imagery with the branding.
We provide all ADF's advertising requirements. From full page display ads to web banner advertising and from initial scribbled ideas through to art & creative direction, design and artwork.
Working to tight deadlines and always delivering on time and on brief we help ADF get their message out to printed and online publications across the globe, in multiple languages.
Creating something tangible to either send or hand out to prospects and customers at exhibitions is still a vital part of the sales and marketing mechanism for ADF.
We create, design and artwork brochures ranging from small 6 page A4 literature (such as the E.coli sample above) that contain more targeted information, to larger 28 page brochures such as the one for the launch of ADF5 (above), which has been translated into 21 languages.
We also create, design and artwork direct mail, which is a great way to target customers and prospects with specific promotions and product information.
These can range from simple postcards or invoice inserts to larger 8 page mailers, such as the one below for the launch of Dual Injection. These can sometimes be linked up with microsites to provide further information and a data capture form.
ADF has a busy global exhibition schedule that requires flexible exhibition solutions delivered to tight deadlines.
We work together with ADF and stand designers to create, design and artwork all the graphics that are required for their large, bespoke stands.
They also have medium sized flexible stands that need to break down to fit smaller spaces, so the creative has to be modular in order to work at all sizes. Most require at least one language change.
We also create small pop-up panels for conferences, for use as stand alones or in groups.