Portfolio

Videojet

Creating a range of digital and print marketing comms, exhibition graphics, storyboards, animation, and retouched imagery.

Portfolio

Videojet

Creating a range of digital and print marketing comms, exhibition graphics, storyboards, animation, and retouched imagery.

BAILEYCS provided creative support to partner Idealogy over several years, designing engaging digital and print assets for Videojet, a leader in product marking. Videojet's innovative solutions allow for customisable data to be marked on a wide variety of packaging and industrial parts, crisply and precisely.

Using animation and video to engage and educate.

Videojet used animation and video extensively.


These are used for sales across all digital channels to demonstrate problem/solution scenarios, to launch new products and to create suites of maintenance guides to help users with everyday tasks on Videojet products.


We created and amended storyboards on multiple projects to create engaging and informative video content.

BROCHURES - precise and on brand

Working as part of the Idealogy team, we understood the Videojet brand and interpreted the guidelines creatively and precisely. Brochures were created not only for exhibition handouts and face-to-face sales meetings but also for use digitally across web and digital channels.

See the brochure

BROCHURES - precise and on brand

Working as part of the Idealogy team, we understood the Videojet brand and interpreted the guidelines creatively and precisely. Brochures were created not only for exhibition handouts and face-to-face sales meetings but also for use digitally across web and digital channels.

CIJ 1860 brochure

Creating engaging imagery

Most of the product-related photographic imagery was supplied by Videojet. This was then enhanced and retouched to create key imagery that would be rolled out across all digital and printed communication.

Creating engaging imagery

Most of the product-related photographic imagery was supplied by Videojet. This was then enhanced and retouched to create key imagery that would be rolled out across all digital and printed communication.

Infographics provide lighter touch engagement

Videojet email communications sometimes use links to infographic content to provide a more friendly and engaging way to provide important industry-wide information.


This would deliver an easier read than the more usual day-to-day digital communication to an already 'information overloaded' audience.

Cereal industry infographic Dairy infographic Illegal logging infographic

Videojet email communications sometimes use links to infographic content to provide a more friendly and engaging way to provide important industry-wide information.


This would deliver an easier read than the more usual day-to-day digital communication to an already 'information overloaded' audience.

Cereal industry infographic Dairy infographic Illegal logging infographic

Infographics provide lighter touch engagement

emailers - Bespoke targeted messaging

Videojet emails to a global database of prospects and existing customers on a regular basis. Each email is tailored to product, problem/solution or industry insight and to the specific sector audience.


Through research and general analytics most recipients view these comms on a smart phone, so short panels of information were created to easily read and connect with. Simple CTA buttons on each panel would drop them to specific landing pages to easily analyse emailer performance.


Where possible, simple lightweight animations were created in the top panel of each email to help engagement.

emailers - Bespoke targeted messaging

Videojet emails to a global database of prospects and existing customers on a regular basis. Each email is tailored to product, problem/solution or industry insight and to the specific sector audience.


Through research and general analytics most recipients view these comms on a smart phone, so short panels of information were created to easily read and connect with. Simple CTA buttons on each panel would drop them to specific landing pages to easily analyse emailer performance.


Where possible, simple lightweight animations were created in the top panel of each email to help engagement.

Creating exhibition graphics and support literature for Videojet and partner companies

Working with the creative team at Idealogy we helped create a concept to show how all key companies could streamline packaging workflows as well as identifying what each company provided and at which stage they joined the process.


The stand started out with the idea of boxes of all shapes and sizes with different colour shades of packaging material (cardboard etc). The end result kept the whole stand white but kept the packaging 'box' feel which followed through to support literature, web, email and advertising. This provided a clean backdrop for the colours of each company to ‘pop’.

Videojet's exhibition stand at for Interpack 2017

Supporting on-brand exhibition comms

  • Brochure designed for Videojet to hand out to prospects at Interpack 01

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  • Brochure designed for Videojet to hand out to prospects at Interpack -01

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Exhibition literature, advertising, web comms and emailers were designed around the workflow schematic and tied in seamlessly with the stand concept.

  • Brochure designed for Videojet to hand out to prospects at Interpack -1

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  • Brochure designed for Videojet to hand out to prospects at Interpack - 01

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Supporting on-brand exhibition comms

Exhibition literature, advertising, web comms and emailers were designed around the workflow schematic and tied in seamlessly with the stand concept.

  • Brochure designed for Videojet to hand out to prospects at Interpack - 02

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  • Brochure designed for Videojet to hand out to prospects at Interpack - 03

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Supporting on-brand exhibition comms

Exhibition literature, advertising, web comms and emailers were designed around the workflow schematic and tied in seamlessly with the stand concept.

Storyboards were developed and finalised for an animation in line with the show concept. This provided an engaging onscreen presentation of how the combination of all four companies could enhance and streamline the packaging workflow.

Storyboard for stand animation

  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

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    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

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    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button

Storyboard for stand animation

Storyboards were developed and finalised for an animation in line with the show concept. This provided an engaging onscreen presentation of how the combination of all four companies could enhance and streamline the packaging workflow.

  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button

Storyboard for stand animation

Storyboards were developed and finalised for an animation in line with the show concept. This provided an engaging onscreen presentation of how the combination of all four companies could enhance and streamline the packaging workflow.

  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
    Button
  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

    Slide title

    Write your caption here
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  • A storyboard showing proposed animation for Videojet for their exhibition stand at Interpack 2017

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    Write your caption here
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Providing creative support to Idealogy is a great example of how we can help agencies when workflows exeed in-house capacities.

 

Find out how BAILEYCS can help you.
Call 07855 467 687

Providing creative support to Idealogy is a great example of how we can help agencies when workflows exeed in-house capacities.

 

Find out how BAILEYCS
can help you. Call

07855 467 687