Baileycs Creative Support logo in white outline form.
Portfolio

IOW GROUP

Branding / website / brochures / advertising / exhibition / video / animation / product manuals / photography

A blue and black logo for iow group

New local business - global customers

The IOW Group was formed to promote its innovative and patented centrifugal oil separator. Although a small new business, there prospect base is international with multinationals as key targets for conversion. Competition is with much larger, well established businesses so it was important that all marketing communication demonstrated that this was a solid future-proof company to be relied upon.

Using animation and video to engage with new customers

Creating engaging content that can be used across multiple channels is a must for businesses of all types and it's been great to help the IOW Group create a suite of video content

We created the campaign that launch the IOW Group's new ground breaking filtration system at SMM Hamburg. Creating the name, teaser animations, the main product animation, brochure and web content.


From an initial brief of how the product worked we developed a storyboard for the main animation. Imagery was taken from this to create the PDF brochure and exhibition graphics.

We created the campaign that launch the IOW Group's new ground breaking filtration system at SMM Hamburg. Creating the name, teasers animations, the main product animation, brochure and web content.

From an initial brief of how the product worked we developed a storyboard for the main animation. All imagery was taken from this to create the PDF brochure and exhibition graphics.

A blue and black logo for iow group

New local business - global customers

The IOW Group was formed to promote its innovative and patented centrifugal oil separator. Although a small new business, there prospect base is international with multinationals as key targets for conversion. Competition is with much larger, well established businesses so it was important that all marketing communication demonstrated that this was a solid future-proof company to be relied upon.

Using animation and video to engage with new customers

Creating engaging content that can be used across multiple channels is  becoming a must for businesses of all types and it's been great to help the IOW Group create a suite of video content.

We created the campaign that launch the IOW Group's new ground breaking filtration system at SMM Hamburg. Creating the name, teasers animations, the main product animation, brochure and web content.

From an initial brief of how the product worked we developed a storyboard for the main animation. All imagery was taken from this to create the PDF brochure and exhibition graphics.

The company name had already been registered and there was a requirement to tie the brand mark into the business's location - the Isle of Wight - which is diamond shaped.

We provided three alternative routes in the initial presentation that illustrated how branding could look and work across stationery, marketing literature, websites and other promotional material.

PRODUCT PHOTOGRAPHY

We provided a new range of product photography which tied in solidly with the new branding and created uniform look and feel for all marketing and promotional communication.

BROCHURES, DATA SHEETS AND MANUALS

Baileycs developed business stationery, brochure, inserts, advertising, emailers, installation manual, product labels, website and simple exhibition roll-up banner designs.


With further products in the pipeline we look forward to providing further cost-effective creative support to the IOW Group.

See eQlyps PDF brochure

BROCHURES, DATA SHEETS AND MANUALS

Baileycs developed business stationery, brochure, inserts, advertising, emailers, installation manual, product labels, website and simple exhibition roll-up banner designs. With further products in the pipeline we look forward to providing further cost-effective creative support to the IOW Group.
See eQlyps PDF brochure

Website

A new responsive and search friendly website was created and has been continually updated over 8 years as product ranges expand.

Visit the website

Website

A new responsive and search friendly website was created and has been continually updated over 4 years as product ranges expand.
Visit the website
A laptop is open and shows the home page of the IOW Group website.

Exhibition graphics

The IOW Group exhibit at shows around the globe and required a flexible and cost effective display solution. We provided all artworks for their chosen supplier. The range was also translated into Chinese and Japanese for local markets.
Three IOW Group popup exhibition blue banners.


"Thank you for all your hard work! On budget, on time and everything looks great. Really pleased with what you've done and will recommend you to other businesses - except our competition of course!"
Brett Nicholls - Managing Director


"Thank you for all your hard work! On budget, on time and everything looks great. Really pleased with what you've done and will recommend you to other businesses - except our competition of course!"
Brett Nicholls - Managing Director

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