Portfolio

IOW GROUP

Branding / website / brochures / advertising / exhibition / direct mail / video / animation / product manuals / photography

New local business - global customers

The IOW Group was formed to promote its innovative and patented centrifugal oil separator. Although a small new business, there prospect base is international with multinationals as key targets for conversion. Competition is with much larger, well established businesses so it was important that all marketing communication demonstrated that this was a solid future-proof company to be relied upon.

Using animation and video to engage with new customers

Creating engaging content that can be used across multiple channels is  becoming a must for businesses of all types and it's been great to help the IOW Group create a suite of video content.

New local business - global customers

The IOW Group was formed to promote its innovative and patented centrifugal oil separator. Although a small new business, there prospect base is international with multinationals as key targets for conversion. Competition is with much larger, well established businesses so it was important that all marketing communication demonstrated that this was a solid future-proof company to be relied upon.

Using animation and video to engage with new customers

Creating engaging content that can be used across multiple channels is  becoming a must for businesses of all types and it's been great to help the IOW Group create a suite of video content.

The company name had already been registered and there was a requirement to tie the brand mark into the business's location - the Isle of Wight - which is diamond shaped.

We provided three alternative routes in the initial presentation that illustrated how branding could look and work across stationery, marketing literature, websites and other promotional material.

PRODUCT PHOTOGRAPHY

We provided a new range of product photography which tied in solidly with the new branding and created uniform look and feel for all marketing and promotional communication.

BROCHURES, DATA SHEETS AND MANUALS

Baileycs developed business stationery, brochure, inserts, advertising, emailers, installation manual, product labels, website and simple exhibition roll-up banner designs.


With further products in the pipeline we look forward to providing further cost-effective creative support to the IOW Group.

BROCHURES, DATA SHEETS AND MANUALS

Baileycs developed business stationery, brochure, inserts, advertising, emailers, installation manual, product labels, website and simple exhibition roll-up banner designs. With further products in the pipeline we look forward to providing further cost-effective creative support to the IOW Group.

Website

A new responsive and search friendly website was created and has been continually updated over 4 years as product ranges expand.

Website

A new responsive and search friendly website was created and has been continually updated over 4 years as product ranges expand.

Exhibition graphics

The IOW Group exhibit at shows around the globe and required a flexible and cost effective display solution. We provided all artworks for their chosen supplier. The range was also translated into Chinese and Japanese for local markets.


"Thank you for all your hard work! On budget, on time and everything looks great. Really pleased with what you've done and will recommend you to other businesses - except our competition of course!"
Brett Nicholls - Managing Director


"Thank you for all your hard work! On budget, on time and everything looks great. Really pleased with what you've done and will recommend you to other businesses - except our competition of course!"
Brett Nicholls - Managing Director

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