The new website for IOW Group went live a couple of months ago. Improved search results and client feedback make it another success.
The previous site had been built with Adobe Muse back in 2016 and by 2019 Adobe decided that Muse was going to be 'end of lifed'.
Although there was no immediate requirement to switch to a new site it was obvious that at some point in the future it was going to be necessary.
The new site needed to incorporate a segmented news section that could easily be updated by IOW Group staff and also provide access to the whole site so edits to content could be easily achieved. Facebook social media feed, better form function and an SSL cert were also added. The new platform enables far better and easier SEO which is helping the brand's visibility in searches.
New people and environment-based imagery was created to use across the site helping to break up the product-based imagery.
Contact BAILEYCS for more information about how we can help you deliver your marketing messages creatively and consistently.