Back of the net!
Mark Bailey • November 25, 2020
Bournemouth FC's new sponsor MSP Capital required a number of digital assets and through Simon Warren Creative we supplied the pitch-side animations for live matches.
As part of the sponsorship package, MSP Capital could also brand in-game pitch-side banners on the online game Football Manager.
With matches being played in front of empty stadiums the normal crowds wouldn't see the branding and messaging from the terraces but only on screen. This made it important for maximum coverage to make sure branding was on show constantly to make sure it was in shot easily. So it was a balancing act between too much animation and not enough branding and just sticking multiple logos around the pitch. This is the first one of these we've put together - it was fun and delivered on time and on budget.
Cheers Simon for including us in this project.
This is the second project that we've worked on with the Environment Agency. After a successful set of illustrations were created for the Pevensey Bay to Eastbourne Coastal Management Scheme, we were approached by project lead, Emily Webster, regarding the proposed sea defence improvements for Sandown and Yaverland. Emily and the team required two main illustrations and several cameos. These would be supplied to their design team to create public consultation material - posters, online assets and other communication assets.
The Baileycs office is lucky to be situated in lovely gardens with a huge variety of flora and fauna. The lashings of rain we’ve had means it’s been a bumper year for nature’s colourful spring and early summer carnival.
The Futura Girls don their cyber cossies to woo the crowds and dance the night away.
Over the past couple of years BAILEYCS has had the pleasure of providing creative support to The Aqua Stewardship Council (ASC).
This is my latest bit of animation - Open the Doors. In the quest to increase my 3D knowledge base I create a lot of imagery and animations that rarely see the light of day so sometimes I dust it off and and pull it all together into some sort of story. Hope you enjoy it!
Recently our client, the IOW Group, was looking to expand the number of partners they deal with to help promote and sell their products. They asked us to look into marketing assets to support this activity. There are several issues with partner programs. Businesses can waste a lot of time with prospective partners only to find that they aren’t suitable. This can be for a number of reasons: they aren’t established, they promise the world but don’t have the staff or funding to provide the required support for installation and support for the products, or in real terms, they simply aren’t motivated enough to sell the product. So, the process had to promote the new program and be upfront about the requirements necessary to become a partner.
We had the pleasure of working with Sarah Martin and Andrew Walker at the Environment Agency in Chichester and were tasked with creating 8 to 10 images that would be used as part of a wider presentation to help show the public different options and choices that could help protect properties along the Pevensey Bay to Eastbourne stretch of coastline. Initial illustration reference provided by The AE were more traditional (a more typical arch/vis water colour look) although they were happy to go with something different. We pulled together an initial look and feel that was more contemporary in approach which was liked and helped get the project moving. Rough sketches were provided by Andrew and along with our own research initial roughs of each illustration were submitted and amended before creating the final illustrations.
Working with The Woodhorn Group from March 2022 we were asked to create a brand for their new milk vending business that will now be going live September 2023.
It was great to catch up with MSP again earlier this year and create some simple, engaging animations of 6 key messages.
International product launch for IOW Group This was a great project to work on and drew on all of our core skills - branding, design, copy writing, script writing, animation, print design, exhibition and web. Basically we did the lot.
