Covid restrictions this year have meant many businesses reliant on exhibitions as a major part of their marketing strategy have had to have a rethink.
For the IOW Group, targeting audiences through Facebook and LinkedIn over a three-month campaign, both here and in the US, is starting to gain momentum with the likelihood of extending this for a further three months.
We built a new landing page for the campaign which included creating the above video and provided other image-based content.
The video has also been used as part of the paid social campaign in the UK converting it to 1:1 and 9:16 to fit all formats. With 90% of the audience watching more than 50% the IOW Group is pleased with how it is performing.
Video is not only more engaging than still images it's also flexible and can be used in so many ways across multiple platforms.