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Making waves

Mark Bailey • November 24, 2020

 

Earlier in the year I put some time into a 3D project that involved the sea. We bagged ourselves a superyacht and headed off into the sun.


 

In our quest to get more experience in the 3D and GFX we started to put together a scene - purely in a freeform jazz sort of way - which was, nice.


As our thirst for knowledge grew, so did the scene and, to be honest, we ran out of steam on it. What we started off thinking was great, was not so great at the end of the process and some of the stuff we did near the end of the process wasn't so good as some of the stuff we created at the start!


We learnt tons but the project morphed so many times that it just sits there in a number of folders V1, V2 … V53 etc (you get the picture) and doesn't do anything now.


As part of that process I like to take screen grabs of where I'm at and the images on this post are exactly that. So, pretty rough around the edges but looking back I still like some of the images.


But as ever I wanted to create moving imagery. After a lifetime of static 2D imagery and graphics I force myself to make everything move. So rather than letting it sit on the shelf I thought I'd let it loose to enjoy some light. Below is a gritty look through what I would call a sketch book of images.

 

Illustration of construction workers Sandown and Yaverland sea defences

Illustration for Sandown sea defences

By Mark Bailey • February 25, 2025
This is the second project that we've worked on with the Environment Agency. After a successful set of illustrations were created for the Pevensey Bay to Eastbourne Coastal Management Scheme, we were approached by project lead, Emily Webster, regarding the proposed sea defence improvements for Sandown and Yaverland. Emily and the team required two main illustrations and several cameos. These would be supplied to their design team to create public consultation material - posters, online assets and other communication assets.
Common spotted Orchid flowering in an uncut lawn in the summer sun.

Awash with green

By Mark Bailey • June 7, 2024
The Baileycs office is lucky to be situated in lovely gardens with a huge variety of flora and fauna. The lashings of rain we’ve had means it’s been a bumper year for nature’s colourful spring and early summer carnival.
Woman dressed in cyber costumes dance on stage with pink stage lights shining down on them

Futura Cabaret

By Mark Bailey • May 28, 2024
The Futura Girls don their cyber cossies to woo the crowds and dance the night away.
Underwater shot of a Sea Bass shoal feeding on an ASC approved farm.

The fish on your plate

By Mark Bailey • March 13, 2024
Over the past couple of years BAILEYCS has had the pleasure of providing creative support to The Aqua Stewardship Council (ASC).
A clip from Open the Doors by BAILEYCS showing a suited figure doing a high agressive cick into came

Open the Doors

By Mark Bailey • February 12, 2024
This is my latest bit of animation - Open the Doors. In the quest to increase my 3D knowledge base I create a lot of imagery and animations that rarely see the light of day so sometimes I dust it off and and pull it all together into some sort of story. Hope you enjoy it!
An adviser leans into an operative in conversation as they look at a screen.

Stronger together

By Mark Bailey • January 23, 2024
Recently our client, the IOW Group, was looking to expand the number of partners they deal with to help promote and sell their products. They asked us to look into marketing assets to support this activity. There are several issues with partner programs. Businesses can waste a lot of time with prospective partners only to find that they aren’t suitable. This can be for a number of reasons: they aren’t established, they promise the world but don’t have the staff or funding to provide the required support for installation and support for the products, or in real terms, they simply aren’t motivated enough to sell the product. So, the process had to promote the new program and be upfront about the requirements necessary to become a partner.

Defending against the flood

By Mark Bailey • January 8, 2024
We had the pleasure of working with Sarah Martin and Andrew Walker at the Environment Agency in Chichester and were tasked with creating 8 to 10 images that would be used as part of a wider presentation to help show the public different options and choices that could help protect properties along the Pevensey Bay to Eastbourne stretch of coastline. Initial illustration reference provided by The AE were more traditional (a more typical arch/vis water colour look) although they were happy to go with something different. We pulled together an initial look and feel that was more contemporary in approach which was liked and helped get the project moving. Rough sketches were provided by Andrew and along with our own research initial roughs of each illustration were submitted and amended before creating the final illustrations. 
Woodhorn Famr Branding and marketing creative

Organic Fresh Milk - help yourself!

By Mark Bailey • August 8, 2023
Working with The Woodhorn Group from March 2022 we were asked to create a brand for their new milk vending business that will now be going live September 2023.

MSP pushes key messages through animation on social

By Mark Bailey • November 7, 2022
It was great to catch up with MSP again earlier this year and create some simple, engaging animations of 6 key messages.

Don't miss the eQlyps

By Mark Bailey • October 31, 2022
International product launch for IOW Group This was a great project to work on and drew on all of our core skills - branding, design, copy writing, script writing, animation, print design, exhibition and web. Basically we did the lot. 
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